Database Marketing
| dc.contributor.author | Blattberg, Robert | |
| dc.contributor.author | Kim, Byung-Do | |
| dc.contributor.author | Neslin, Scott | |
| dc.contributor.program | INGENIERÍA INDUSTRIAL | en_US |
| dc.coverage | New York | en_US |
| dc.date.accessioned | 2020-05-26T20:51:42Z | |
| dc.date.available | 2020-05-26T20:51:42Z | |
| dc.date.issued | 2008 | |
| dc.format.extent | 875 | en_US |
| dc.format.medium | DIGITAL | en_US |
| dc.format.mimetype | en_US | |
| dc.identifier.citation | Blattberg, R. Kim, B. Neslin, S. (2008). Database Marketing. New York: Springer. | en_US |
| dc.identifier.uri | https://dspace-uh-tmp.igniteonline.la/handle/cenit/6006 | |
| dc.language.iso | en | en_US |
| dc.publisher | Springer | en_US |
| dc.title | Database Marketing | en_US |
| dc.type | Book | en_US |