Blattberg, RobertKim, Byung-DoNeslin, Scott2020-05-262020-05-262008Blattberg, R. Kim, B. Neslin, S. (2008). Database Marketing. New York: Springer.https://dspace-uh-tmp.igniteonline.la/handle/cenit/6006875DIGITALPDFenBook